Bassett Furniture and Synchrony Partner on Multi-Year Financing Program
Program Will Launch as Part of Synchrony's HOME Network™
"Bassett chose to reestablish a partnership with Synchrony because we value Synchrony's core strengths – customer experience, analytics and marketing leadership," said
Bassett's financing program features several Synchrony technology solutions that enhance the customer experience by streamlining and simplifying the financing application process, including prequalification, Direct to Device, and dApply. Synchrony will also regularly share advanced data analytics with Bassett. Receiving insights on valuable customer data like their financing, shopping, and servicing preferences will help Bassett improve the customer experience and drive loyalty and growth.
"We are thrilled to have
The Bassett program will launch as part of Synchrony's HOME Network™ which provides a network of over five million customers across thousands of store locations nationwide. As a HOME Network™ partner, Bassett will have access to exclusive marketing channels and campaigns that enable them to reach those customers.
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally-enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice. For more information, visit www.synchrony.com and Twitter: @Synchrony.
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